YOGA - BEYOND BODY
Designing SS23 YOGA Apparel Product for Men's Training Good Level, working on Storytelling, Consumer Focus Points, Materials, Sketches and 3D Designs up to presenting at the 1st Design Gut Check
Researching the Consumer on TikTok/ Instagram and creating GIF Images with concrete TikTok examples around Gen Z culture and experiences. Research of Body Mapping and Emotional Body Mapping as the Focus of the Range, basing sketches and first ideas on the 'Zones' of the shown Illustration to Heal the emotionally negative/ cold areas through concrete design solutions to lead to a mentally healthy/ warm and comfortable Yoga/ Meditation Practice.
some examples from the design process- collaborating with and applying feedback from design teammates/ marketing/ material and knit team- working on the range and a seamless product
OTHER PROJECTS:
INTERN HACKATHON WINNER - SS23 SUSTAINABILITY REPAIRING CONCEPT
GEN-Z TREND AND TIKTOK TREND RESEARCH