urban typography layering based on the ongoing streetwear Logomania trend in a greyscale to have a urban and modern look
placed watercolour style layered flowers on top of the typography, like colourful nature accents in a grey city landscape bringing a more feminine look into the print
a layered cheetah print meant to be creating a optical illusion distortion effect to play with futurism and neon lights of future city visuals
choosing darker tones and pale purple shades for a toned down, edgy urban look
another more girly colorway that didn't make it to production
early stages of pattern research / floral patterns that are both feminine and urban
some examples of the monthly trend research I prepared for the design team, focusing on new accessories trends and general patterns/fabrics or innovation.
